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Congratulations, Non-profit Director!
Your Mission Just Found Its Marketing Team
Women-owned. Mission-driven. Done for you.
We're Ashley Trexler and Beegee Tolpa. We built BrandUp because we genuinely care about the work nonprofits do. We've seen too many good organizations struggle — not because their mission wasn't worthy, but because their marketing was scattered across vendors who never talked to each other, leaving the director to play middleman.
BrandUp by Brightstocking is your outsourced marketing department. One senior team handling your ads, website, email, design, and strategy — all working together. We learn your mission, build around your real capacity, and then we do the work.
One flat monthly fee. One dedicated team. Results you can bring to your board.
Ashley Trexler & Beegee Tolpa, co-founders, Brightstocking
The Brightstocking Objective
We aim to replace that patchwork of vendors who don't talk to each other.
One team to do it all:
Ads, website, email, design, strategy - one team, one monthly fee, one point of contact who actually cares about the work you are doing.
We’ve helped nonprofits:
$260k pledged during launch week
1000 email subscribers <30 days
46% member re-subscription in <3 weeks
$200 raised $15,000
2x revenue = sold out fundraiser
5x funding for a new department
<40% to 100% retention improvement
3x event registration
“This was so much easier to register for than any of your other events!”
- Real participant feedback
a recent rave
"Their personal investment in the final product was evident in every detail—from content accuracy to usability."
- Debbie S., Municipal Communications Director
All your marketing channels, finally in sync.
Every nonprofit's mission is different, so we start by learning yours.
Then we build around what you actually need — whether that's promoting an event, developing a program, or refreshing your look. Each piece builds on the last, nothing falls through the cracks, and your team doesn't feel overwhelmed.
You will work directly with our senior team members, who specialize in clear thinking and clean execution.
BrandUp is built for you.
BrandUp is:
• One senior team working on your marketing month to month
• Ads, website, email, content — all working in concert
• One strategic focus per month so nothing stalls
• Execution included, not just advice
You're a good fit if :
• You're paying 2-3 vendors who don't talk and you're the middle man
• Your website updates take weeks to get done
• You need marketing help but can't justify a full-time hire
• Your revenue is $800K-$2M and you're ready to grow
Serving organizations affiliated with:
SEO that works
Updated materials
Email optimization
But don't just take our word for it
"Wowza!"
"Their personal investment in the final product was evident in every detail—from content accuracy to usability... I recommend them to any organization seeking strategic, community-focused communication support. "
- Debbie S., Municipal Communications Director
"Outstanding"
"Their professionalism and personal touch made working with them a breeze. All while meeting our time line and budget. Strongly recommend their website development services." - Tom Eagan, Board President, CRCGT
"Highly recommend!"
"Ashley and Beegee are incredible to work with. They helped us completely rebrand our organization, and the outcome was astonishing."
- Lisa Hinske, Board President, Bridge House of Beaufort
"Working with you has been a pleasure..."
"Many people are navigating www.uulowcountry.org daily and finding it very informative as well as user-friendly. Your creativity and attention to detail shines through on every page. Now, due to your exceptional talent, we are communicating our message in a clear and impactful way. "
- UUCL Board of Directors
Meet Our Directors
Ashley Trexler
CEO & Lead Strategist
Professional Muppet energy:
Kermit oversight with just enough Miss Piggy flair #PBSnerd
15+ years leading growth, strategy, systems, and SEO
Canadian + American + chronic globetrotter who will die on her hill defending the em dash and oxford comma
Once grew a small wine-making school to the size of a winery
Former runway model turned sourdough-baking documentary enthusiast
Applies business growth tactics inside nonprofit environments
Beegee Tolpa
Co-Founder & Creative Director
Professional Muppet energy:
Bert focus, Grover enthusiasm #PBSnerd
Always designs for clarity, hierarchy, and persuasion
Parsons School of Design–trained illustrator turned designer. Clients include: Highlights Magazine, Chronicle Books, Nickelodeon, Penguin Publishing, Parents Magazine
Owns too many striped shirts and still uses a paper calendar (Redstone Diary forever!)
Prefers thoughtful design work over unnecessary meetings (she will never suggest “let’s just jump on a call”)
Refines obsessively until work feels solid and credible
See her illustration work here: www.beegeetolpa.com
No, she was not named after the disco group, but thanks for asking!
The Power of Smart Design
Smart design builds trust — and trust retains donors. When your materials look polished and cohesive, donors feel confident their money is in good hands.
So Long:
Disappearing donors
Low engagment
Confusing website
Hello:
Successful campaign launch
Ads promoting optimized pages
Progress you can see
Program Upgrade
Website Triage
Campaign Development
Templates for Your Staff
And our awesome clients say:
Debbie Szpanka, Communications Director
We're Ready. Are You?
Our flat-fee monthly structure keeps work manageable, deadlines clear, boards informed, and your staff supported.
You get visible wins — and an experienced team that helps you deliver them.
Give your mission the win it deserves
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