BrandUp is an outsourced marketing department for growing nonprofits. One senior team handling your ads, website, email, and strategy — all coordinated, one focus at a time.
We replace the patchwork of vendors who don't talk to each other. We get to know your mission and deliver results you can show your board.


Every nonprofit's mission is different, so we start by learning yours.
Then we build around what you actually need — whether that's promoting an event, developing a program, or refreshing your look. Each piece builds on the last, nothing falls through the cracks, and your team doesn't feel overwhelmed.
You will work directly with our senior team members, who specialize in clear thinking and clean execution.
BrandUp is not:
• Vendors who don't coordinate with (or even know) each other
• An ads guy billing you just to check a dashboard
• A web developer who can't get you on their schedule
• Strategy decks your team can’t execute
BrandUp is:
• One senior team working on your marketing month to month
• Ads, website, email, content — all working in concert
• One strategic focus per month so nothing stalls
• Execution included, not just advice
You're a good fit if :
• You're paying 2-3 vendors who don't talk and you're the middle man
• Your website updates take weeks to get done
• You need marketing help but can't justify a full-time hire
• Your revenue is $800K-$2M and you're ready to grow

Our mission is to replace the patchwork of vendors who don't talk to each other.
Ads, website, email, design, strategy - one team, one monthly fee, one point of contact who actually cares about the work you are doing.
We’ve helped nonprofits:
$260k pledged during launch week
1000 email subscribers <30 days
46% member re-subscription in <3 weeks
$200 raised $15,000
2x revenue = sold out fundraiser
5x funding for a new department
<40% to 100% retention improvement
3x event registration
“This was so much easier to register for than any of your other events!”
- Participant feedback



Ashley Trexler and Beegee Tolpa bring decades of combined experience in business strategy, branding, revenue growth, and informed design for mission-driven organizations.
We built careers separately — Ashley in business development, Beegee in illustration and design — before realizing our strongest work happened together. (We even attended the same small private school and never met until adulthood.)
We don’t use tactics heavy on staff time.
We don’t apply the first generic template we see.
We build around you — your strategic plan, pressure points, and staff capacity.

For the win:
One flat monthly fee.
A dedicated team.
More than most agencies deliver.
It's what we do.

"Wowza!"

"Their personal investment in the final product was evident in every detail—from content accuracy to usability... I recommend them to any organization seeking strategic, community-focused communication support. "
- Debbie S., Municipal Communications Director

"Outstanding"

"Their professionalism and personal touch made working with them a breeze. All while meeting our time line and budget. Strongly recommend their website development services." - Tom Eagan, Board President, CRCGT

"Highly recommend!"

"Ashley and Beegee are incredible to work with. They helped us completely rebrand our organization, and the outcome was astonishing."
- Lisa Hinske, Board President, Bridge House of Beaufort

"Working with you has been a pleasure..."

"Many people are navigating www.uulowcountry.org daily and finding it very informative as well as user-friendly. Your creativity and attention to detail shines through on every page. Now, due to your exceptional talent, we are communicating our message in a clear and impactful way. "
- UUCL Board of Directors
You’re navigating approvals, board expectations, staff capacity, funding realities, and public perception — all at once. Every one of our team has worked alongside and inside nonprofits, and we know that daily grind makes it hard to focus on the big picture.
Gotten used to larger donations being feast or famine
Taken on job duties you never expected (hello, bathroom duty) while waiting months for project approval... only for the board to vote "not now"
Been told a another hire isn't in the cards, but your team needs help
Had fundraising begging for something (anything!) concrete to offer donors
Hired marketing, ads, or web development companies only to find their work is… meh

15+ years leading growth, strategy, systems, and SEO
Canadian + American + chronic globetrotter who will die on her hill defending the em dash and oxford comma
Once grew a small wine-making school to the size of a winery
Former runway model turned sourdough-baking documentary enthusiast
Applies business growth tactics inside nonprofit environments

Always designs for clarity, hierarchy, and persuasion
Parsons School of Design–trained illustrator turned designer. Clients include: Highlights Magazine, Chronicle Books, Nickelodeon, Penguin Publishing, Parents Magazine
Owns too many striped shirts and still uses a paper calendar (Redstone Diary forever!)
Prefers thoughtful design work over unnecessary meetings (she will never suggest “let’s just jump on a call”)
Refines obsessively until work feels solid and credible
No, she was not named after the disco group, but thanks for asking!
Disappearing donors
Low engagment
Confusing website
Successful campaign launch
Ads promoting optimized pages
Progress you can see
Program Upgrade

Website Triage

Campaign Development

Templates for Your Staff

Each year, we donate brand support to small non-profits that need a leg up but don’t yet have the budget.
And our team of Brightstockings is capital-S Smart, with extensive experience inside nonprofit communications, fundraising, and human resources.
We believe that when institutions that shape culture and education win, communities win.
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